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2012 Dawn Yearning Cashmere Principal Speech

              Stubborn Life and Blooming Colors


Today is the first day of 2012, which is also the fifth year since Dawn Yearning Cashmere was built. Immersed in exultant happiness, let's celebrate for Dawn Yearning Cashmere together by embracing a new golden age of development and appreciating this great and touching moment. Back in five years ago, a young man who doesn't accept backwardness, ignorance or poverty, solemnly announced the establishment of Dawn Yearning Cashmere in Quanyang Forestry Administration Changbai Mountain. With the spirit of devotion and perseverance, we cocreated a  real private enterprise --- China Dawn Yearning Cashmere. Ever since then, we keep in mind our historical responsibility, which is to bound the fate of the enterprise with that of the state and our staff. We persist that to today in pursuit of a harmonious, vigorous and win-win future. Grounded facts have proved our insistence and achievements, and we firmly believe that there is a bright future ahead. We will not hesitate to follow the path to which Dawn Yearning Cashmere always adheres, and we are well prepared to write a history of legend. At this moment, all of our friends are celebrating in commemoration of the glorious history of Dawn Yearning Cashmere no matter they come from Changbai Mountain, Northeast, Qingdao or any other place in the world.


During these five years, we grow up from a cashmere retailer to a store in town and then we expand to Xi'an, Beijing, Shanghai and every corner of the country. We care about not only the propaganda of our brand, but also the feedback from our customers We are dedicated to spread our value and interpret a new-type private enterprise in the modern time --- China Dawn Yearning Cashmere Enterprise.


From the remote rural area in Hebei to the Kanto north of the Great Wall, we have paved a winding road, a road of struggle and vigor. This stubborn life has provided us with ever-changing colors. At that moment, we decided what kind of people to be, what to do and what to live for. As time goes by, the bitterness of ups and downs is woven into a colorful picture on the screen, attracting the attention from thousands of people. "We once walked like this.", we claimed to the world. This is a memorable and beautiful moment which belongs to both you and me.


From the rural mountains to the coastal cities,we take a giant leap by holding back  tears of sadness and enduring countless lonely nights. In those struggling days, Dawn Yearning Cashmere took practice to influence people's life. From Changbai Mountain to Fusong, from Baishan to Yanji, from Changchun to Shenyang, from Xi'an to Qingdao, Dawn Yearning Cashmere has spread to every corner of  this country and demonstrated its rapid development.


Thought is power. During the past five years, we have confronted pressure from various aspects. We insist on and exert all our efforts to find an opportunity to stand out and show the world how excellent we are. What we hold is a unique, genuine and everlasting "Dawn Yearning Love". China Dawn Yearning Cashmere contains rich and deep meanings within itself, which are passion, energy, perseverance and responsibility. Due to the summarization and continuous self-improvement, we have grown up to a giant and what we can offer is far more than just a simple cashmere.


After recalling the ups and downs during the past five years and looking into the new five-year plan, we can announce with full confidence that Dawn Yearning Cashmere is trustworthy to you. Dawn Yearning Cashmere is an intriguing and promising story to be fulfilled.


2012 is not the end of the world, but rather a new era, in which we will take you into a different "Dawn Yearning" world. With the unique cultural value, we will definitely become the most eye-catching private enterprise this year. In representative of all the stuff in Dawn Yearning Cashmere, I ofter my sincerest bless to you and wish you a happy new year.

  January 1, 2012

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